Privacy Policy

Privacy Policy

1. What is this Privacy Policy?

This privacy policy (the “Privacy Policy”), describes Velvet Reign’s policies and procedures on the collection, use and disclosure of the information provided by Users and Visitors (as defined herein below) of the Platforms. Velvet Reign shall not use the User’s information in any manner except as provided under this Privacy Policy. Every User who accesses or uses the Platforms shall be bound by this Privacy Policy.

Our website uses encryption technology, like Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit card number. Our Customer Care center and stores also operate over a private, secure network. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.

2. Why this Privacy Policy?

3.1. This Privacy Policy is published pursuant to:

  • 3.1.1. Section 43A of the Information Technology Act, 2000;
  • 3.1.2. Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (“SPI Rules”); and
  • 3.1.3. Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

3.2. This Privacy Policy sets out the type of information collected from the Users, including the nature of the sensitive personal data or information, the purpose, means and modes of usage of such information and how and to whom Velvet Reign shall disclose such information.

As we continue to develop the Luma website and take advantage of advances in technology to improve the services we offer, this privacy policy likely will change. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.

3. What is Sensitive Personal Data or Information?

3.1. In accordance with the SPI Rules, any sensitive personal data or information of a person means and includes such personal information about that person relating to:

  • 3.1.1. Passwords;
  • 3.1.2. Financial information such as bank accounts, credit and debit card details or other payment instrument details;
  • 3.1.3. Physical, physiological and mental health condition;
  • 3.1.4. Sexual orientation;
  • 3.1.5. Medical records and history;
  • 3.1.6. Biometric information; and
  • 3.1.7. Information received by body corporates under lawful contract or otherwise.

3.2.        Certain information provided by Users may allow for personal identification of the Users, including email addresses, telephone numbers and other contact information.

3.3.        It may be noted that any information that is freely available in the public domain or accessible under the Right to Information Act, 2005, or any other law will not be regarded as sensitive personal data or information, or as personally identifiable information.

4. Users Note

4.1. A condition of each User’s use of and access to the Platforms and to other services provided by Velvet Reign to Users (collectively referred to as the “Services”), is his/ her/ its acceptance of the terms of use which also involves acceptance of the terms of this Privacy Policy. Any User who does not agree with any provisions of the Terms of Use or this Privacy Policy is advised not to accept the Terms of Use and may leave the Platforms.

4.2.        While browsing the Platforms, a User is not required to provide personal information as set out under paragraph  (“Personal Information”) and paragraph (“Personally Identifiable Information”) until and unless such User chooses to avail or sign up for any of the Services. All the information provided to Velvet Reign by a User, including Personal Information and Personally Identifiable Information, is voluntary. The User has the right to request the withdrawal of his/ her/ its consent at any time, in accordance with the terms of this Privacy Policy and the Terms of Use. It is the User’s duty to ensure strict caution while giving out any personally identifiable information about himself/ herself/ itself or his/ her family members in use of any of the Services. Velvet Reign does not endorse the content, messages or information found in any Services and therefore, Velvet Reign specifically disclaims any liability with regard to the Services and any actions resulting from the User’s participation in any Services. As a condition to use the Services, you as a User agree to waive any claims against Velvet Reign relating to the same, and to the extent such waiver may be ineffective, you agree to release any claims against Velvet Reign relating to the same.

4.3. Users can access, modify, correct and eliminate the data about him/ her/ it which has been collected pursuant to his/ her/ its decision to become a User. Any grievances in relation to the information shared by the User with Velvet Reign may be brought to the attention of Velvet Reign at info@Velvet

4.4. For the use of the Services and purchase of products, you may be required to pay Velvet Reign with a credit card, wire-transfer, or debit card through Velvet Reign’s third party payment gateway provider and such third party payment gateway provider may be required to collect certain financial information from you including, but not restricted to, your credit/ debit card number or your bank account details (collectively referred to as “Financial Information”). All Financial Information collected from the Users’ by Velvet Reign’s third party payment gateway providers will be used only for billing and payment processes. The verification of the Financial Information shall be accomplished only by the User through a process of authentication in which Velvet Reign shall have no role to play.

4.5.        Personal Information, Personally Identifiable Information and/ or Financial Information shall be collected by Velvet Reign on an ongoing basis, without need for further, separate consent from the User (aside from the acceptance of this Privacy Policy, as provided in paragraph 5.1) for one or more of the following reasons:

  • 4.5.1. To identify the User, to understand his/ her/ its needs and resolve disputes, if any;
  • 4.5.2. To set up, manage and offer products and to enhance the Services to meet the User’s requirements;
  • 4.5.3. To provide ongoing service;
  • 4.5.4. To meet legal and regulatory requirements;
  • 4.5.5. To resolve technical issues and troubleshoot problems;
  • 4.5.6. To aid Velvet Reign in collecting monies from Users for transactions carried out on the Platforms;
  • 4.5.7. To keep Users apprised of Velvet Reign’s (or third parties’) promotions and offers;
  • 4.5.8. To customise User experience;
  • 4.5.9. To detect and protect Velvet Reign from error, fraud and other criminal activities;
  • 4.5.10. To enforce the Terms of Use; and
  • 4.5.11. Other reasons which, prior to being put into effect, shall be communicated to the Users through an update carried out to this Privacy Policy.

4.6. The Financial Information collected from the Users is transacted through secure digital platforms of approved payment gateways which are under encryption, thereby complying with reasonably expected technology standards. While Velvet Reign shall make reasonable endeavors to ensure that the User’s Personal Information and the Financial Information is duly protected by undertaking security measures prescribed under applicable laws, the User is strongly advised to exercise discretion while providing Personal Information or Financial Information while using the Services given that the Internet is susceptible to security breaches.

4.7. Due to the communications standards on the Internet, when a User visits the Platforms, Velvet Reign automatically receives the uniform resource locator of the site from which such User visits the Platforms, details of the website such User is visiting on leaving the Platforms, the internet protocol (“IP”) address of each User’s computer operating system, type of web browser the User is using, email patterns, and the name of the User’s internet service provider. This information is used solely to analyze overall User trends and to help Velvet Reign in improving its services. Please note that the link between the User’s IP address and the User’s personally identifiable information is not shared with third parties without such User’s permission or except when required by law or to provide or facilitate the User with the services. Notwithstanding the above, the User acknowledges Velvet Reign’s right to share some of the aggregate findings, including the Personal Information provided by the Users in an unidentifiable form, and not the specific data with advertisers, sponsors, investors, strategic partners, and others in order to help grow the business.The amount of information sent to Velvet Reign depends on the settings of the web browser used by the User to access the Platforms. The User may refer to the browser used, if the User wishes to learn what information is provided to Velvet Reign.

4.8. The Platforms use temporary cookies to store certain data. Velvet Reign does not store personally identifiable information in the cookies. Information collected by Velvet Reign, by any means whatsoever, that does not personally identify the User as an individual (such as patterns of utilization described above) is exclusively owned by Velvet Reign and may be used by Velvet Reign and third party service providers for technical administration of the Platforms, user administration, research, development, and other purposes. Additionally, Velvet Reign may sell or otherwise transfer such research, statistical or intelligence data in an aggregated or non-personally identifiable form to its parent company, group companies, subsidiaries, associates, affiliates, suppliers, vendors, sister concerns, service providers and service partners and other third parties (collectively referred to as “Other Parties”).

4.9.  A User may set or amend his/ her/ its web browsers to delete or disable cookies. If a User chooses to disable cookies on his/ her/ its computer or mobile telecommunication device, it may impair, degrade or restrict access to certain areas of the Platforms. Merely closing the web browser should ordinarily clear all temporary cookies installed by Velvet Reign. However, Users are encouraged to use the “clear cookies” functionality of their browsers to ensure deletion, as Velvet Reign cannot guarantee, predict or provide for the behavior of the equipment of all the Users of the Platforms.

4.10. Velvet Reign may allow other companies or entities to serve advertisements to Users. These companies or entities include third party advertisement servers, advertisement agencies, advertisement technology vendors and research firms. Velvet Reign may target some advertisements to Users that fit a certain general profile. Velvet Reign does not use personally identifiable information to target advertisements to specific Users. In the course of serving advertisements or optimising the Services to its Users, Velvet Reign may allow authorised third parties to place or recognise a unique cookie on the User’s browser.

4.11. Velvet Reign does not exercise control over the websites displayed as search results or links from within the Services. These other sites may place their own cookies or other files on the Users’ computer, collect data or solicit Personal Information or Financial Information from the Users, for which Velvet Reign shall not be held responsible or liable. Velvet Reign does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such websites, nor does Velvet Reign guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, messages or other materials available on such websites. The inclusion or exclusion does not imply any endorsement by Velvet Reign of such websites, the websites’ provider, or the information on the website.

4.12. When a User visits or uses the Platforms, Velvet Reign may access, collect, monitor and/or remotely store data in relation to the User’s location, which may also include global positioning system coordinates or similar information regarding the location of the device using which the User has visited or used the Platforms. The location data does not collect or share any personally identifiable information about the User.

4.13. Velvet Reign may keep records of telephone calls received from and made to Users for the purpose of administration of Services, research and development, training, business intelligence, business development, or for User administration. Velvet Reign may share the telephone records with third parties when required by law or when required to provide or facilitate the User with the Services.

4.14. Velvet Reign may choose to conduct contests and surveys to collect relevant information about the Users’ preferences. These surveys and contests are optional and if the User chooses to respond, his/ her/ its responses will be kept anonymous. The demographic information that the User provides while availing or signing-up for the Services and through any surveys or contests is used to help Velvet Reign improve its services to meet the needs and preferences of Users.

4.15. Velvet Reign does not knowingly collect personal data from children (only persons above the aged of 18 shall be permitted to use the Services as provided in the Terms of Use). In an event, where in contravention of the Terms of Use, a person below the age of 18 uses the Services, Velvet Reign shall not be held liable or responsible for any damage or injury suffered by such person in logging into the Platforms and making use of the Services.

4.16. Velvet Reign has implemented security policies, rules and technical measures, as required under applicable law including firewalls, transport layer security and other physical and electronic security measures to protect the Financial Information and Personal Information that it has under its control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. It is expressly stated that Velvet Reign shall not be responsible for any breach of security or for any action of any third parties that receive Users’ personal data or events that are beyond the reasonable control of Velvet Reign including, acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc.

4.17. Velvet Reign may be required to disclose Personal Information or Financial Information to governmental institutions or authorities when such disclosure is requisitioned under any law or judicial decree or when Velvet Reign, in its sole discretion, deems it necessary in order to protect its rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply the Terms of Use.

4.18. Velvet Reign may share/use Personal Information and Personally Identifiable Information provided by Users with the Other Parties for the purposes of:

  • 4.18.1.        enabling Users to enjoy the Services and to use the Products, including sharing information with Other Parties to provide services, technical support etc in relation to the Products; or
  • 4.18.2.        detecting and preventing identity theft, fraud or any other potentially illegal acts; or
  • 4.18.3.        monitoring and enhancing User interest and engagement, including through promotional activity, personal messages to Users using Personally Identifiable Information provided by Users, etc; or
  • 4.18.4.        processing the purchase of Products on the Platforms.

To the extent that Other Parties have access to the Personal Information, Velvet Reign shall make efforts to ensure that the Other Parties treat such Personal Information at least as protectively as they treat personally identifiable information obtained from their users or members.

4.19. Velvet Reign or the Other Parties may merge with or be acquired by another business entity. In such an event, Velvet Reign and the Other Parties may be required to transfer the Personal Information to such merging or acquiring party, as the case may be. While sharing such Personal Information with the acquiring or merging entity, as the case may be, Velvet Reign and the Other Parties shall make reasonable endeavours to ensure that the User’s Personal Information is duly protected by the acquiring or merging entity, as the case may be, by undertaking security measures prescribed under applicable laws.

4.20. Velvet Reign may also disclose or transfer the personal and other information provided by Users, to any third party as a part of reorganization or a sale of the assets, division or transfer of a part or whole of the company. Any third party to which Velvet Reign transfers or sells its assets will have the right to continue to use the personal and other information that Users provide to Velvet Reign.

4.21. All Velvet Reign employees and data processors, who have access to and are associated with the processing of Personal Information or Financial Information provided by Users are obliged to respect the confidentiality of every User’s Personal Information or Financial Information.

4.22.        The User’s visit to and/or use of the Platforms and any dispute over privacy is subject to this Privacy Policy and the Terms of Use. Velvet Reign may update this Privacy Policy at any time, with or without advance notice. Velvet Reign shall not be required to notify the Users of any changes made to this Privacy Policy. It is your responsibility, in such cases, to review the terms of this Privacy Policy from time to time.

4.23. All information collected from the Users by Velvet Reign is maintained in electronic form on servers and/or cloud systems and shall be accessible by certain employees of Velvet Reign. The User information may also be converted to physical form from time to time. Regardless of the manner of storage, Velvet Reign shall make commercially reasonable endeavors to ensure that the User information is rendered confidential, and will disclose User information only in accordance with the terms of this Privacy Policy.

4.24. The User consents to Velvet Reign reproducing/publishing all testimonials and reviews given by the User (whether on the Website, social media platforms, or in any other manner whatsoever) in relation to Velvet Reign or any of the products, together with the User’s name and location, on the Website, on such page and in such position as Velvet Reign may determine in its sole discretion. The User agrees that Velvet Reign may edit the testimonials and reviews provided by the User and reproduce/ publish such edited or paraphrased versions of the testimonials and reviews on the Website. If the User has any concerns with the reproduction/ publication of any testimonial or review provided by the User on the Website, the User may contact Velvet Reign at info@Velvet

5. Visitors Note

5.1. No Personal Information or Financial Information is automatically collected from any visitors of the Platforms who are merely perusing or browsing the Platforms (“Visitor”). Nevertheless, certain provisions of this Privacy Policy are applicable to Visitors, and Visitors are also required to read and understand the privacy statements set out herein, failing which they are required to leave the Platforms immediately.

5.2.  A User will not merely be a Visitor if the User has willingly submitted any Personal Information or Financial Information (including phone numbers, email addresses, responses to surveys, etc.) to Velvet Reign through any means, including email, telephone calls, telephonic messaging or while availing or signing-up for the Services. All such Visitors will be deemed to be, and will be treated as, Users for the purposes of this Privacy Policy, and in which case, all the statements in this Privacy Policy shall apply to the User.

5.3. If you, as a Visitor, have inadvertently browsed any other pages of the Platforms prior to reading the privacy statements set out herein, and you do not agree with the manner in which such information is obtained, stored or used, merely quitting the Platforms should ordinarily clear all temporary cookies installed by Velvet Reign. All Visitors, however, are encouraged to use the “clear cookies” functionality on their browsers to ensure such clearing or deletion, as Velvet Reign cannot guarantee, predict or provide for the behavior of the equipment of all the Visitors of the Platforms.

5.4. If you are accessing the Platforms from outside India, it is solely your responsibility to ensure that your access does not breach or violate any local or national law applicable in the place from where you are making the access, for the time being in force.

6. Opt-Out Policy

6.1. The third party service providers with whom Velvet Reign may share Personal Information or Financial Information provided by Users are not permitted to market their own services or send promotional e-mails or engage in promotional communication with the Users. Velvet Reign provides all Users with the opportunity to opt-out of receiving non-essential, promotional, or marketing-related communication from itself or its partners. These settings can be found on the Platforms.

6.2.  If a User wishes to remove his/ her/ its contact information from all Velvet Reign’s lists and newsletters, the User can click on the “Unsubscribe” link or follow the instructions in each e-mail message. Alternatively, the User can contact Velvet Reign at info@Velvet Velvet Reign reserves the right to limit membership based on availability of contact information. All Users will be notified by email prior to any actions taken.

7. Grievance Contact Details

Email: (                    )

Contact us: 


Who we are

Our website address is: (

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.